122 - Would Your Business Attract a Buyer Today?
As boomers exit and buyers become more selective, most businesses won’t sell. This episode explains how systems, governance, and resilience determine whether your company attracts a buyer or gets left behind.
Would Your Business Attract a Buyer Today?
We’re in the middle of the most significant wealth transfer in history. But here’s the hard truth: most businesses won’t sell.
Boomers are exiting their companies by the thousands, and buyers are no longer chasing just revenue; they’re scanning for risks, structure, and sustainability. If your business isn’t built to operate without you, it’s not a sellable asset. It’s a job wrapped in overhead.
This episode outlines the non-negotiables that make your company attractive or invisible in the acquisition landscape.
Key takeaways from the episode:
1. Buyers look for transferability, not personality.
If your business success depends on your relationships, energy, or decision-making, you’ve built a bottleneck, not a brand.
2. Systems are the foundation of scalability.
Documented processes, predictable outcomes, and structured workflows are what allow buyers to see long-term value.
3. Governance builds trust at the table.
Without clear roles, compliance, and reporting mechanisms, even high-revenue companies are flagged as risky.
4. Resilience determines the price.
A business that can weather change without imploding commands a premium. Fragile businesses get discounted or passed over.
The Strategic Wake-Up Call :
Valuation isn’t about what you’ve built. It’s about how well it can run without you.
This episode provides the framework to transform your business from founder-reliant to buyer-ready, because the future doesn’t wait, and buyers don’t negotiate with risk.
Highlights:
00:00 Introduction: The Largest Wealth Transfer in History
00:08 Boomers Exiting and Selective Buyers
00:14 The Importance of Transferable Businesses
00:24 Is Your Business Ready to Sell?
Links:
Website: https://www.marcogrueter.com/
LinkedIn: https://www.linkedin.com/in/marcogrueter/
Transcript:
The largest wealth transfer in history is here, but most businesses won't be sellable. Boomers are exiting in droves. Buyers are selective. If your business isn't transferable with systems governance and resilience, it simply won't sell. Would your business attract a buyer today?