119 - Would the Buyer Pay Full Price for Your Company Today?
Most founders lose up to 50% of company value at exit due to hidden risks, not revenue. This episode reveals how client dependency, weak governance, and founder overreliance drive down buyer offers and how to address these issues.
You can’t negotiate your way out of structural risk.
Buyers see it. And they price it in.
In this episode, we confront a hard truth: most founders overestimate what their business is worth and underestimate how buyers assess value. The result? A 30–50% haircut at exit, even for profitable companies.
Here’s what drives that value gap and how to close it:
1. Client concentration is a ticking bomb.
If one or two clients drive the majority of your revenue, buyers will penalise you. It’s a risk to continuity, and they assume churn is coming. Diversification isn’t optional; it’s a lever of value.
2. Founder dependency destroys deal confidence.
If the business relies on you to function, it’s not scalable, not sellable, and certainly not investable at a premium. Systems, leadership layers, and documented processes are what buyers are really paying for.
3. Weak governance signals chaos behind the curtain.
Governance isn’t just for big corporations. Lack of board oversight, unclear decision rights, and informal reporting structures all scream risk. Buyers want clarity, not personality-led operations.
4. Perception of risk outweighs performance.
Your financials matter, but buyers buy certainty. If your internal architecture can’t support growth without breaking, they’ll cut the price or walk away. Structurally sound companies command multiples. Fragile ones get discounted.
The Bottom Line:
Valuation isn’t created at exit. It’s built every day through systems, structure, and smart governance.
This episode provides you with the mental model to assess your current risk profile and the strategic priorities to close the valuation gap before a buyer ever walks in the door.
Highlights:
00:00 Introduction: Hidden Risks in Business Exits
00:10 Identifying Common Hidden Risks
00:19 Immediate Risk Pricing
00:22 Evaluating Buyer Willingness
Links:
Website: https://www.marcogrueter.com/
LinkedIn: https://www.linkedin.com/in/marcogrueter/
Transcript:
Most founders lose 30 to 50% of value at exit, not because of revenue, but because of hidden risks. Concentration on a few clients, overdependence on the founder, weak governance. Buyers price those risks in immediately. Would the buyer pay full price for your company today?