132 - What’s The One Risk You Have Been Postponing?
Every business has hidden risks, but postponing action turns them into threats. Learn why delaying fixes can cost you scale, valuation, or survival, and what mindset shift you need to address risk before the storm hits.
What’s The One Risk You Have Been Postponing?
Every founder knows it’s there. That one weak spot. That operational gap. However, instead of fixing it, they push it to the next quarter and the quarter after that.
The problem? Disruption doesn’t care about your calendar.
In this episode, we delve into the psychology and strategic costs of postponed risk management and explore what to do about it.
Here are the key insights:
1. Postponed risks compound silently.
What starts as a minor issue, such as a key hire, a broken process, or a weak margin, quickly turns into a structural liability when ignored.
2. Disruption exposes what denial hides.
Buyers, markets, and shocks will always find your weakest link. If you’re not fixing it today, you’re betting your future on luck.
3. Valuation depends on visible control.
Investors and acquirers don’t pay for intention. They pay for risk-mitigated systems. The more unresolved risks you carry, the more discount you attract.
4. Leadership is proactive, not reactive.
Plugging leaks during a storm is desperation. Plugging them before is discipline. Great founders don’t wait to fix; they design to prevent.
Final Insight:
You already know the risk you’ve been avoiding.
This episode gives you the push to stop postponing and start protecting. Because the cost of delay isn’t just operational, it’s strategic.
Highlights:
00:00 Introduction: The Illusion of 'Later'
00:07 The Urgency of Now
00:17 Proactive Risk Management
Links:
Website: https://www.marcogrueter.com/
LinkedIn: https://www.linkedin.com/in/marcogrueter/
Transcript:
Every founder thinks they will fix it later. Later. It's too late. Disruption doesn't wait. Buyers don't wait. The time you plug leaks is before the storm, not during it. What's the one risk you have been postponing?