05 - Want to Become a Top 1% Entrepreneur?
The top 1% of entrepreneurs don’t just serve their customers—they help their customers succeed with their own clients. In this episode, learn how to build an irresistible offer by solving your customer’s biggest pain points and adding value beyond the transaction. Stop being a vendor and become an indispensable partner.
Want to Become a Top 1% Entrepreneur? Focus on Your Customer’s Customer
Most entrepreneurs focus on serving their direct customer—but the ones who break into the top 1% go deeper.
They don’t just solve their customer’s problems. They help their customer succeed with their own clients.
This shift is what separates businesses that get repeat customers and referrals from those that struggle with client churn.
Why Your Customer’s Customer Matters
Think about why people buy from you. It’s rarely just about your product or service—it’s about how it helps them achieve their goals.
More often than not, those goals involve serving their own customers better. When you align with that bigger mission, you become an indispensable partner instead of just another vendor.
How to Create an Irresistible Offer
Understand Your Customer’s End Goal
Ask yourself:
How does my product or service help my customer deliver better results to their own clients?
What pain points are they facing in serving their audience?
The more you understand their ecosystem, the more valuable you become.
Solve Problems Beyond the Immediate Transaction
Instead of just focusing on what your product does, think about what it enables.
For example:
If you sell marketing software, don’t just help marketers—help them deliver better results for their clients. Offer best practices, retention strategies, and industry insights to make them look like heroes to their customers.
If you provide coaching or consulting, don’t just offer advice—give your clients tools, templates, and strategies to execute effectively and impress their stakeholders.
Make Your Client the Go-To Expert
The best businesses don’t just solve problems. They position their clients as industry leaders.
Help your customers:
✔ Gain a competitive edge in their market
✔ Build authority and trust with their own audience
✔ Deliver exceptional value that keeps their customers coming back
When your product makes your customer more successful and more valuable to their clients, they will never leave you.
From Vendor to Partner: The Ultimate Business Advantage
The companies that thrive long-term are not the ones with the best products. They are the ones that become indispensable to their clients.
If you want to scale, stop thinking transactionally and start thinking strategically. Shift your focus to helping your customers serve their customers better—and watch your business become irreplaceable.
🎧 Listen to the full episode here: [Insert Podcast Link]
Highlights:
00:00 Introduction: Becoming a Top 1% Entrepreneur
00:05 Understanding Your Customer's Customer
00:28 Creating Irresistible Offers
00:55 Becoming an Indispensable Partner
01:10 Practical Example: Marketing Software
01:20 Conclusion: Shift Your Focus
Links:
Website: https://www.marcogrueter.com/
LinkedIn: https://www.linkedin.com/in/marcogrueter/
Transcript:
Want to become a top 1% entrepreneur? Start understanding your customer's customer. Your customers choose your business not just for the product or service, but because it helps them serve their own customers better. When you align with their biggest mission, you become an invaluable partner for their success.
That's why Elliot companies delve deeper. I. Create irresistible offers that solve their biggest pain points. By designing solutions that not only help your direct customer, but also give their customer a competitive edge, make your client look a hero to their audience by providing tools, support that allow them to deliver outstanding results, position them as the go-to expert in their industry.
Become an in dependable, become an indispensable [00:01:00] partner instead of just another vendor by deeply understanding their ecosystem and continuously adding value beyond just the initial transaction. An example, if you sell marketing software, don't just assist marketers. Help them achieve better result for their clients.
By, for instance, providing industry specific best practices, client retention strategies and training webinars, shift your focus, help your customers serve their customer, and become an irresistible partner. Read the Oculus.