103 -The $10K / hour Test
Discover the €10K/hour test for founders and CEOs. Learn how to identify high-leverage work, break free from low-value tasks, and focus on activities that drive strategic growth and scale.
The €10K/hour Test
Most founders know they’re working hard, but few realise they’re working on the wrong things.
In this episode, we introduce the € 10,000/hour Test, a simple yet powerful framework to help leaders realign their time with their true value.
1. Redefine CEO Time.
The most valuable activities in your business aren’t urgent; they’re strategic. Designing scalable systems, forming high-value partnerships, and setting long-range direction are what create scale. If you’re not prioritising these, you’re capping your growth.
2. Measure, Don’t Assume.
Too many founders think they’re spending time strategically until they track it. The CEO Time Audit reveals the reality. Most leaders spend less than 10% of their week on high-leverage tasks. No wonder they feel stuck.
3. Shift from Operator to Architect.
This test helps you shift your mindset: from reacting inside the business to designing around the business. Every hour you reallocate toward €10K activities compounds long-term value, increases freedom, and builds momentum.
Closing Insight:
Your next level won’t come from doing more. It will come from doing differently.
This episode provides you with the clarity to identify your €10K zone and the method to operate within it consistently.
Highlights:
00:00 Introduction to the 10,000 Euro Per Hour Test
00:12 Defining 10,000 Euro Per Hour Work
00:34 Common Pitfalls and Solutions for Founders
00:40 Conclusion: CEO Time Audit
Links:
Website: https://www.marcogrueter.com/
LinkedIn: https://www.linkedin.com/in/marcogrueter/
Transcript:
The 10,000 per hour test. If you want to scale, ask yourself, what's your 10,000 euro per hour activity and how much time did you spend on it last week? Here's how I define the 10,000 euro per hour work. First, it's building strategy, shaping the future, not reacting to the present. Second, it is developing key relationships, partners, investors, major clients. And third, it could be designing scalable systems so growth doesn't break your business. Most founders, they spend less than 10% of their time here. That's why they're stuck. The CEO Time audit shows you where your time really goes and helps you fix it.