Your brand is either your greatest asset or your hidden liability. This episode unpacks how strong branding increases enterprise value, attracts top buyers, and commands a premium at exit.

What determines if your company gets a premium or a discount at exit? This episode explores the valuation factors that buyers analyse from governance and transferability to key-person risk and resilience.

Raising your prices doesn’t kill demand if you do it right. This episode explains the 3-part Price Sweet Spot Formula that drives higher conversion, stronger positioning, and sustainable scale without undercharging.

The biggest obstacle to premium pricing isn’t your market, it’s your mindset. This episode breaks down five internal shifts that enable entrepreneurs to raise rates confidently and ethically by aligning pricing with the true value of their clients.

Losing a client over price revealed a powerful insight: premium pricing attracts committed clients and drives better results. Learn how this mindset shift transformed revenue and referrals.

Most entrepreneurs underprice out of fear, but the right customers will pay more for perceived value. This episode reveals a proven pricing formula: solve a painful problem, package it as a transformational outcome, show ROI, and reduce buying risk. Learn how to charge what you’re worth and attract high-value clients.