17 - If You're Not Dedicating 25% of Your Time to Leading Growth, You're Not Scaling
If you’re not spending at least 25% of your time leading growth, you’re not scaling. Many entrepreneurs get stuck in client work and operations, neglecting sales, marketing, and vision. Learn how to structure your time for real growth and ensure your business moves forward, not just stays afloat.
If You’re Not Dedicating 25% of Your Time to Leading Growth, You’re Not Scaling
Most entrepreneurs fall into the same trap: they spend too much time in their business and not enough time on it. They handle client work, oversee operations, put out fires—but when it comes to sales, marketing, and driving long-term growth, their calendar is empty.
This is why so many businesses hit growth ceilings. It’s not about effort—it’s about focus.
How Should You Be Spending Your Time?
If you want to scale, your time allocation should look something like this:
• Client work: 10-20%
• Operations & management: 5%
• Sales & marketing: 30-40%
• Leading growth & vision: 25-50%
Look at your calendar right now—are these numbers even close to your reality? If not, you’re stuck in maintenance mode instead of scale mode.
Shifting from Maintenance to Growth
If growth isn’t a daily priority, your business won’t expand—it will stagnate. To fix this, you need to:
1. Audit your time: Track your week and identify where your hours are actually going.
2. Delegate & systematize: Get low-impact tasks off your plate so you can focus on high-leverage activities.
3. Prioritize sales & marketing: These drive revenue, which fuels growth. If they’re not a major focus, you’re losing momentum.
4. Commit to leadership: The best entrepreneurs are the ones who steer the vision forward every single day.
Scaling isn’t about doing more—it’s about doing what matters. If you’re not spending at least 25% of your time leading growth, your business isn’t truly growing.
Want to know how to make this shift? Listen to the full episode now.
Highlights:
00:00 Introduction: The Importance of Leading Growth
00:15 Assessing Your Weekly Focus
00:34 Allocating Time for Maximum Impact
00:48 Conclusion: Prioritize Growth to Scale
Links:
Website: https://www.marcogrueter.com/
LinkedIn: https://www.linkedin.com/in/marcogrueter/
Transcript:
Do you know how much time you spend on leading growth? If you don't, you probably don't spend enough. Many entrepreneurs get trapped in client work and operations, leaving little time for what actually scales the business. That's leading growth and vision. Ask yourself how much time during your week is spent setting vision and driving momentum.
Are you prioritizing sales and marketing or just reacting to problems? Is your calendar filled with busy work or high leverage decisions? Here's how to fix it and spend more time on what really matters. For client delivery, you should spend 10 to 20 percent of your time. For operations management, five Sales and marketing, 30 to 40 percent of your time.
Leading growth and vision 25 to 50 percent of your time. If you're not spending at least 25 percent of your time on growth, you're not scaling.