Welcome to Future Proof in 5 by Marco Grüter
Future-Proof in 5 is the daily 5-minute podcast for founders and CEOs who want to build companies that last – not just grow.
Each episode delivers sharp, actionable insights on how to make your business more durable, transferable, and valuable – the three pillars of a Future-Proof Business™.
No fluff. No endless interviews. Just focused reflections that help you rethink how you lead, scale, and design a company that thrives without you.
Hosted by Marco Grüter, entrepreneur, investor, and creator of the Future-Proof Business System, this show blends strategy, systems, and mindset for the modern founder who wants freedom and legacy.
199 -The Old Playbook Is Quietly Destroying Valuation In Founder-Led Businesses
The old playbook is quietly destroying valuation in founder-led businesses as rules change and outdated operating models create fragility. This episode explains why profitability can hide structural risk and what modern leadership, systems, pricing, and transferability must look like today.
77 - The Pricing Lesson That Took Me 10 Years to Learn
Most entrepreneurs undercharge by focusing on effort instead of value. This episode reveals the pricing shift that unlocks growth: charging for outcomes rather than deliverables. Learn how to position for ROI, raise trust, and scale impact.
74 - The Price Sweet Spot Formula That Actually Works
Raising your prices doesn’t kill demand if you do it right. This episode explains the 3-part Price Sweet Spot Formula that drives higher conversion, stronger positioning, and sustainable scale without undercharging.