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Welcome to Future Proof in 5 by Marco Grüter

Future-Proof in 5 is the daily 5-minute podcast for founders and CEOs who want to build companies that last – not just grow.

Each episode delivers sharp, actionable insights on how to make your business more durable, transferable, and valuable – the three pillars of a Future-Proof Business™.

No fluff. No endless interviews. Just focused reflections that help you rethink how you lead, scale, and design a company that thrives without you.

Hosted by Marco Grüter, entrepreneur, investor, and creator of the Future-Proof Business System, this show blends strategy, systems, and mindset for the modern founder who wants freedom and legacy.

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202 - Relevance Is the New Competitive Advantage

Relevance is the new competitive advantage. This episode explains why performance alone no longer wins, how low relevance erodes pricing power, talent attraction, and buyer confidence, and the three pillars of relevance: differentiation, narrative, and modern positioning for future-proof growth.

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