Welcome to Future Proof in 5 by Marco Grüter
Future-Proof in 5 is the daily 5-minute podcast for founders and CEOs who want to build companies that last – not just grow.
Each episode delivers sharp, actionable insights on how to make your business more durable, transferable, and valuable – the three pillars of a Future-Proof Business™.
No fluff. No endless interviews. Just focused reflections that help you rethink how you lead, scale, and design a company that thrives without you.
Hosted by Marco Grüter, entrepreneur, investor, and creator of the Future-Proof Business System, this show blends strategy, systems, and mindset for the modern founder who wants freedom and legacy.
14 - Many Entrepreneurs Set Their Prices Too Low Because They Fear Losing Customers
Most entrepreneurs underprice out of fear, but the right customers will pay more for perceived value. This episode reveals a proven pricing formula: solve a painful problem, package it as a transformational outcome, show ROI, and reduce buying risk. Learn how to charge what you’re worth and attract high-value clients.